The Baby Show is a major international trade show and event focussing on all things baby-related, running in May every year. The event is truly enormous, taking over a huge hall in the National Exhibition Centre in the Midlands for three days, now promoted by Prima Baby. This event is used by major corporations to launch new baby products, and incorporates a large retail section devoted to mums-to-be.

Music Within has become an established presence at The Baby Show, attracting attention from a wide audience. The stand at the show has drawn new applicants for the Music Within franchise, as well as attracting new expectant mums to attend sessions. The stand, ‘Music with Mummy – Music Within,’ is shared with our sister franchise, Music with Mummy.